| 000 | 00985nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls000266007 | ||
| 003 | UG-KaMUL | ||
| 005 | 20250612200744.0 | ||
| 039 |
_a201003200953 _b902 _c201002191057 _d 902 _y201002181446 _z 924 |
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| 040 | _aUG-KaMUL | ||
| 082 |
_a658.82 _2 22 |
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| 092 | _aU 658.82 WAL | ||
| 100 | _aWalekwa, Michael | ||
| 245 |
_a The effect of internal brand development and buyer characteristics on brand communication effectiveness : _ba case of Senetor Extra Lage r / _cMichael Walekwa |
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| 260 |
_aKampala, _c2009 |
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| 300 |
_avii , 55 p. : _bill. ; _c30 cm. |
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| 502 | _aUnpublished thesis (M.Sc., Marketing.) - Makerere University, 2009 | ||
| 504 | _aIncludes bibliographical references (p.45-49) | ||
| 650 |
_aBeer _x Marketing _z Uganda |
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| 650 |
_aAdvertising _x Brand name products |
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| 650 | _aConsumers' preference | ||
| 650 |
_aSenator Extra Lager _x Marketing |
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| 942 |
_2ddc _cBK |
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| 999 |
_c443715 _d443715 |
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