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039			_a200711202045 _b916 _y200711202043 _z 916
040			_aDLC _cDLC _d DLC _d UG-KaMUL
082			_a658.8
245			_aHandbook of international direct marketing / _cedited by John Dillo n.
260			_aLondon : _bMcGraw Hill, _cc1976.
300			_a428 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 401-413) and index.
650			_aExport marketing _v Handbooks, manuals, etc.
650			_aDirect selling _v Handbooks, manuals, etc.
650			_aAdvertising, Direct-mail _v Handbooks, manuals, etc.
700			_aDillon, John, _d 1915-
740			_aInternational direct marketing.
942			_2ddc _cBK
999			_c416441 _d416441