| 000 | 00939pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls000240775 | ||
| 003 | UG-KaMUL | ||
| 005 | 20250616030010.0 | ||
| 020 | _a 0256105162 | ||
| 039 |
_a 201410281619 _b 918 _y 200801091843 _z 909 |
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| 040 | _a UG-KaMUL | ||
| 082 | _a 659.1 BEL | ||
| 100 |
_a Belch, George E. _q (George Edward), _d 1951- |
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| 245 |
_a Introduction to advertising and promotion : _b an integrated marketi ng communications perspective / _c by George E. Belch, Michael A. Belc h. |
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| 250 | _a 2nd ed. | ||
| 260 |
_a Homewood, IL : _b Irwin, _c c1993. |
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| 300 |
_a 1 v. (various pagings) : _b ill. (some col.) ; _c 29 cm. |
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| 504 | _a Includes bibliographical references and indexes. | ||
| 650 | _a Advertising. | ||
| 650 | _a Sales promotion. | ||
| 650 | _a Communication in marketing. | ||
| 700 | _a Belch, Michael A. | ||
| 942 |
_2ddc _BK _cBK |
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| 999 |
_c404992 _d404992 |
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