| 000 | 00938nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | vtls000235623 | ||
| 003 | UG-KaMUL | ||
| 005 | 20250616025333.0 | ||
| 020 | _a 0273685295 | ||
| 039 |
_a 200804071104 _b 901 _c 200804071103 _d 901 _y 200710291224 _z 909 |
||
| 040 | _a UG-KaMUL | ||
| 082 | _a 658.84 | ||
| 092 | _a 658.84 USU | ||
| 100 | _a Usunier, Jean-Claude. | ||
| 245 |
_a Marketing across culture / _c Jean-Claude Usunier, Julie Lee. |
||
| 250 | _a 4th ed. | ||
| 260 |
_a New York : _b Financial Times Prentice Hall, _c 2005. |
||
| 300 |
_a xii, 124 p. ; _c 24 cm. |
||
| 504 | _a Includes bibliograpical references and index | ||
| 650 |
_a Export marketing _x Social aspects. |
||
| 650 |
_a International business enterprises _x Social aspects. |
||
| 650 | _a International communication. | ||
| 700 |
_a Lee, Julie, _d 1948- |
||
| 942 |
_2ddc _BK _cBK |
||
| 999 |
_c399755 _d399755 |
||