| 000 | 00821nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls000250724 | ||
| 003 | UG-KaMUL | ||
| 005 | 20250612160959.0 | ||
| 020 | _a 97807500680042 (pbk) | ||
| 020 | _a 0750680040 | ||
| 039 | 9 |
_y 201505261716 _z 952 |
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| 040 | _a UG-KaMUL | ||
| 082 | _a 658.8 | ||
| 092 | _a 658.8 BEA | ||
| 100 | 1 | 0 | _a Beamish, Karen |
| 245 | 1 | 0 |
_a Marketing planning 2006-2007 / _c Karen Beamish |
| 260 |
_a Amsterdam : _b Elsevier, _c 2006 |
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| 300 |
_a xi, 400 p. : _b ill. ; _c 30 cm. |
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| 504 | _a Includes bibliographical references index. | ||
| 650 | 0 |
_a Marketing _x Management |
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| 650 | 0 | _a Marketing | |
| 700 | 1 | _a Ashford, Ruth | |
| 710 | 2 | _a The Chartered institute of marketing. | |
| 942 |
_2ddc _cBK |
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| 999 |
_c390214 _d390214 |
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