| 000 | 00858cam a22002531a 4500 | ||
|---|---|---|---|
| 001 | vtls000222992 | ||
| 003 | UG-KaMUL | ||
| 005 | 20250612160452.0 | ||
| 020 | _a 0844215635 (alk. paper) | ||
| 039 | 9 |
_a 201302221751 _b 916 _c 201112291704 _d 916 _c 201110311445 _d 937 _y 200703071051 _z 917 |
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| 040 |
_a DLC _c DLC _d UG-KaMUL |
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| 082 | 0 | 0 | _a 659.1 |
| 092 | _a 659.1 SIS | ||
| 100 | 1 |
_a Sissors, Jack Zanville, _d 1919- |
|
| 245 | 1 | 0 |
_a Advertising media planning / _c Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron. |
| 250 | _a 6th ed. | ||
| 260 |
_a Chicago : _b McGraw-Hill, _c c2002. |
||
| 300 |
_a xviii, 445 p. : _b ill. ; _c 25 cm. |
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| 504 | _a Includes bibliographical references and index. | ||
| 650 | 0 | _a Advertising media planning. | |
| 700 | 1 | _a Baron, Roger B. | |
| 942 |
_2ddc _cBK |
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| 999 |
_c385587 _d385587 |
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