000 00826nam a2200241 a 4500
001 vtls000215510
003 UG-KaMUL
005 20250609193436.0
039 9 _a 200903041002
_b 991
_c 200702271641
_d 902
_y 200702011624
_z 902
040 _a UG-KaMUL
082 _a 658.8342
092 _a U 658.8342 MBA
100 1 _a Mbabazi, Flavia
245 1 _a Brand communication perceived quality, perceived value and customer loyalty :
_b the case of sportsman brand /
_c Flavia Mbabazi.
260 _c 2006.
300 _a ix, 65 p. :
_b ill. ;
_c 30 cm.
502 _a Thesis (M.Sc., Markt.) - Makerere University, 2006
504 _a Includes bibliographical references (p.51-52)
650 0 _a Customer loyalty
_z Uganda.
650 0 _a Consumer behaviour.
942 _2ddc
_cBK
999 _c348381
_d348381