000 00858cam a2200265 a 4500
001 vtls000031850
003 UG-KaMUL
005 20250608165000.0
008 041025s1991 njua b 001 0 eng
020 _a0138519323
039 _a200410261021
_b901
_c200410251339
_d917
_y200410251025
_z917
040 _aDLC
_dUG-KaMUL
082 0 _a658.8 KOT
_220
100 1 _aKotler, Philip.
245 1 _aStrategic marketing for nonprofit organizations /
_cPhilip Kotler, Alan R. Andreasen.
250 _a4th ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice Hall,
_cc1991.
300 _axi, 644 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and indexes.
650 _aNonprofit organizations
_xMarketing.
700 1 _aAndreasen, Alan R.,
_d1934-
942 _2ddc
_cBK
999 _c18067
_d18067