| 000 | 00947nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | vtls000001249 | ||
| 003 | UG-KaMUL | ||
| 005 | 20250608162709.0 | ||
| 008 | 031128s1999 ctua b 001 0 eng d | ||
| 020 | _a0275964701 | ||
| 039 |
_a201302221736 _b916 _c201302221735 _d916 _c201104071007 _d958 _y200311281535 _zstaff |
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| 040 | _aUG-KaMUL | ||
| 082 |
_a659 _222 |
||
| 092 | _a659 MOF | ||
| 100 | 1 | _aMoffitt, Mary Anne. | |
| 245 | 1 |
_aCampaign strategies and message design : _ba practioners's guide fr om start to finish / _cMary Anne Moffitt. |
|
| 260 |
_aWestport, Conn. : _bPraeger, _c1999. |
||
| 300 |
_axi, 207 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aPublicity | ||
| 650 |
_aMass media _xSocial aspects |
||
| 650 | _aCorporate image | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c1466 _d1466 |
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