000 01096cam a2200313 a 4500
001 vtls000026866
003 UG-KaMUL
005 20250608164529.0
008 040824s2003 maua b 001 0 eng
020 _a0205360734
039 _a201202191311
_b958
_c200804151008
_d991
_c200410061558
_d900
_y200408241353
_z901
040 _aDLC
_cDLC
_dDLC
_dUG-KaMUL
082 0 _a659.2
092 _a659.2 PUB
245 1 _aPublic relations :
_bstrategies and tactics /
_cDennis L. Wilcox . .. [et al.].
250 _a7th ed.
260 _aBoston :
_bPearson Education,
_c2003
300 _axxii, 570 p. :
_bill. (some col.) ;
_c24 cm.
500 _aRev. ed. of: Public relations / Dennis L. Wilcox ... 5th ed. c1998.
504 _aIncludes bibliographical references (p. 553-570) and index.
650 _aPublic relations.
650 _aPublic relations
_zUnited States.
700 1 _aWilcox, Dennis L.
700 1 _aWilcox, Dennis L.
_tPublic relations.
942 _2ddc
_cBK
999 _c14381
_d14381