Includes bibliographical references and index.

"A top social media guru shares the secrets to expanding your busine ss through relationships. People have always done business with people they know, like, and trust. That's the essence of "relationship marketi ng." Today, the popularity of online social networking has caused a pa radigm shift in relationship marketing. Businesses that use both new an d traditional ways of nurturing connections with their customers are wi nning. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-s tep plan for building a sizable, loyal network comprised of quality rel ationships that garner leads, publicity, sales and more.If you're a bus inessman or businesswoman feeling the pressure to shift your approach t o using social media marketing, to better understand the new soft skill s required for success on the social web, and to improve your own leade rship and relationship skills through emotional and social intelligence , this book is for you. Outlines how to become a significant "center o f influence" for your customers and prospects Explains the unspoken ru les of online etiquette--and the common "turnoffs" that drive customers and potential partners away. Details the unique culture of Facebook, Twitter, and other popular online platforms. Shows exactly what to aut omate and delegate to build your social media persona, yet still retain the personal touch. Mari Smith is coauthor of Facebook Marketing: An H our a Day. Even if you have zero presence online, this book will help you see measurable results in a short time. If you're already using soc ial sites to market your business, but want to see a major improvement, the proven nine-step formula will equally apply to you. Use Mari's met hods to foster high-quality relationships with stakeholders, and you'll see a measurable increase in the size of your network and, ultimately, your profits"-- Provided by publisher.