Includes bibliographical references and index.

"Providing an accessible examination of ethics, Doing Ethics in Medi a, introduces students to ethical theory and provides a grounded discus sion of ethics in the context of today's media outlets. Emphasizing the understanding of ethics, the text will help readers 'do ethics' expedi tiously, honestly, and efficiently when they enter the workplace and ne ed to make critical ethical decisions on deadline. The text is organize d around six decision-making questions, and cases demonstrate the appli cation of these questions to real-world scenarios. Each chapter focuses on a specific ethical theory or issue, with a thorough discussion of t he key points accompanied by practical applications, demonstrated throu gh references to classic and contemporary issues in media. Student voic es are heard throughout the book, illustrating how they have grappled w ith and applied the concepts in their own worlds and in the media. Dist inctive features include: a new approach to ethical decision making thr ough the "5W's and H" questions that serve as the book's framework; dis cussions and case studies aimed at five media disciplines: journalism, new media, advertising, public relations, and entertainment. Cases enga ge students at early stages of their careers, and consider that most st udents will change careers several times comprehensive materials on cla ssic moral theory and current issues such as truth telling and deceptio n, values, persuasion and propaganda, privacy, diversity, loyalty, mora l development, and codes of ethics user-friendly approach throughout th e book challenges students to think for themselves rather than imposing answers on them</LI><LI>connects the model or theory to every decision -making challenge (44 cases and dozens of practical applications)</LI>< LI>a Companion Website with ancillary materials for students and for in structors (including a test bank and instructor's manual).</LI></UL>Thi s text has been written for undergraduates and graduate students studyi ng media ethics in mass media, journalism, and media studies. It also w ill serve students in rhetoric, popular culture, communication studies, and interdisciplinary social sciences"--Provided by publisher.

"Doing Ethics in Media: Theories and Practical Applications offers: - A new approach to ethical decision-making through a readily understoo d "5W's and H" theory designed specifically for the book. (Other books introduce models such as the Potter Box, but don't necessarily utilize the models systematically in case studies.) - Comprehensive materials o n classic moral theory and current issues such as truth telling and dec eption, values, persuasion and propaganda, privacy, diversity, loyalty, moral development, codes of ethics, etc. - Each chapter includes theor ies and practical applications for five mass media disciplines. (Other books have specific chapters on specific media types, which can be limi ting in some classroom situations.) - 44 case studies written specifica lly for the book, including several that allow students to take a diffe rent look at the same set of facts through different media occupations (such as PR vs. news vs. online media). "--Provided by publisher.