Includes bibliographical references and index.

Traditions of mass media theory and research / Jennings Bryant and R . Glenn Cummins -- Media, messages, and meta-analysis / Mike Allen and Raymond W. Preiss -- Wherefore art thou mass media theory? / Mike Allen and Mary K. Casey -- Effects of agenda setting / Wayne Wanta and Salma Ghanem -- Media priming : a meta-analysis / David R. Roskos-Ewoldsen, Mark R. Klinger, and Beverly Roskos-Ewoldsen -- The third-person effect : a meta-analysis of the perceptual hypothesis / Bryant Paul, Michael B. Salwen, and Michel Dupagne -- The selective exposure hypothesis and media choice processes / Dave D'Alessio and Mike Allen -- Meta-analysis of television's impact on special populations / Robert Abelman, Caroly n A. Lin, and David J. Atkin -- "And miles to go..." : reflections on t he past and future of mass media effects research / Robin I. Nabi -- Ef fects of media violence on viewers' aggression in unconstrained social interaction / P. Niels Christensen and Wendy Wood -- The effects of adv ertising on children and adolescents : a meta-analysis / Roger Desmond and Rod Carveth -- Effects of sexually explicit media / Norbert Mundorf ... [et al.] -- Effects of gender stereotyping on socialization / Patr icia Oppliger -- Enjoyment of mediated horror and violence : a meta-ana lysis / Cynthia A. Hoffner and Kenneth J. Levine -- Violent video games and aggression : why can't we find effects? / John L. Sherry -- Effect s of music / Mike Allen ... [et al.] -- Positive effects of television on children's social interaction : a meta-analysis / Marie-Louise Mares and Emory H. Woodard -- Parasocial relationships and television : a me ta-analysis of the effects / Edward Schiappa, Mike Allen, and Peter B. Gregg -- Many faces of media effects / Tae-Seop Lim and Sang Yeon Kim - - Meta-analyses of mediated health campaigns / Leslie B. Snyder -- An a nalysis of media health campaigns for children and adolescents : do the y work? / Lisa Mullikin Parcell ... [et al.] -- The impact of Earvin "M agic" Johnson's HIV-positive announcement / Mary K. Casey ... [et al.] -- Media use and political involvement / Barry A. Hollander -- Mass med ia and voter turnout / Dorina Miron and Jennings Bryant -- The spiral o f silence : a meta-analysis and its impact / James Shanahan, Carroll Gl ynn, and Andrew Hayes -- On the role of newspaper ownership on bias in presidential campaign coverage by newspapers / Dave D'Alessio and Mike Allen -- What's in a meta-analysis / Michael Pfau -- Meta-analysis : de monstrating the power of mass communication / Elisabeth Perse -- The ch allenge of media effects for teaching and policy / Mike Allen, Raymond G. Preiss, and Nancy Burrell.