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Country of origin image, pharmaceutical marketing orientation, brand affordability and perceived brand quality in Uganda / Philip Okello Apira.

By: Material type: TextTextPublication details: Kampala, 2014. Description: x, 77 p. ; 30 cmSubject(s): DDC classification:
  • 658.8343   23
Dissertation note: Unpublished thesis (MBA)- Makerere University, 2014
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Holdings
Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Main Library - Africana U 658.8343 OKE (Browse shelf(Opens below)) Available 001181922
Books - Open Access Books - Open Access Main Library - Africana U 658.8343 OKE (Browse shelf(Opens below)) Available 001181923

Unpublished thesis (MBA)- Makerere University, 2014

Includes bibliographical references.

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