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Brand image transfer, brand awareness campaigns and brand preference in acquisitions in Uganda : a study of Airtel Uganda / Maurice W alter Migadde.

By: Material type: TextTextPublication details: Kampala, 2015. Description: xi, 46 p. ; 30 cmSubject(s): DDC classification:
  • 658.8343   23
Dissertation note: Unpublished thesis (MSc. MARKETING)- Makerere University, 2015.
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Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Main Library - Africana U 658.8343 MIG (Browse shelf(Opens below)) Available 001181448
Books - Open Access Books - Open Access Main Library - Africana U 658.8343 MIG (Browse shelf(Opens below)) Available 001181449

Unpublished thesis (MSc. MARKETING)- Makerere University, 2015.

Includes bibliographical references.

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