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Creating powerful brands : the strategic route to success in cons umer, industrial and service markets / Leslie de Chernatony and Malc olm H.B. MacDonald.

By:

Chernatony, Leslie de

Contributor(s):

McDonald, Malcolm H.B

Material type: Text

Text

TextPublication details: Oxford : Butterworth-Heinemann , 1992. repr. 1996.Description: xiii, 282 p. : ill. ; 24 cmISBN:

0750606606

Subject(s):

DDC classification:

658.827

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Holdings
Item type	Current library	Call number	Status	Barcode
Books - Open Access	Main Library - IDA	658.827 CH E (Browse shelf(Opens below))	Available	001012028

Includes bibliographical references and index.

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