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Marketing management : text and cases / Michael R. Czinkota, M asaaki Kotabe, David Mercer.

By: Contributor(s): Material type: TextTextPublication details: Cambridge, Mass. : Blackwell, 1997.Description: xxii, 675 p.: ill. ; 24 cmISBN:
  • 1557866953 (pbk.)
Subject(s): DDC classification:
  • 658.8 CZI 20
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Item type Current library Status Barcode
Books - Open Access Books - Open Access Main Library - IDA Available 001294713

Includes indexes

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