Handbook of research in international marketing / edited by Subha sh C. Jain, David A. Griffith.
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TextPublication details: Cheltenham, UK ; Northampton, Ma. : Edward Elgar, c2011.Edition: 2nd edDescription: xv, 417 p. : ill. ; 24 cmISBN: - 9781849803021
- 658.84072 23
- Catalography: 20251103 claire.nakaseetaclaire.nakaseeta
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Previous ed.: 2003.
"Papers from the International marketing theory conference held on 1 7-19 June 2010 at the University of Connecticut" --pref.
Includes bibliographical references and index.
Pt. 1. Global branding issues -- pt. 2. Insights into international marketing strategy -- pt. 3. Cultural issues in international marketing research -- pt. 4. Harnessing the BOP market.
Catalography: 20251103 claire.nakaseetaclaire.nakaseeta
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