Market segmentation : a step-by-step approach to creating profita ble market segments/ Malcolm MacDonald and ian Dunbar

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Material type: Text

TextPublication details: Basingstoke : MacBussiness, 1995.Description: xvii, 269 p. : ill. ; 23 cmISBN:

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Item type	Current library	Status	Barcode
Books - Open Access	Main Library - IDA	Available	001012486

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