Marketing communications : a behavioral approach to men, messages , and media / by Edgar Crane.
Material type:
TextSeries: The Wiley marketing series ; Publication details: New York : J. Wiley, 1965.Description: xiv, 569 p. : illus. ; 25 cmSubject(s): DDC classification: - 659.1
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books - Open Access
|
Main Library - Open Shelves | 659.1 CRA (Browse shelf(Opens below)) | Available | 138909 |
Includes bibliographical references (p. 547-553).
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