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Marketing concepts and strategies / Sally Dibb, Lyndon Simkin, Wi lliam M. Pride, O.C. Ferrell.

By: Contributor(s): Material type: TextTextPublication details: Andover, Hampshire : Cengage, 2019.Edition: 8th edDescription: xiv, 814 p. : ill. col ; 26 cmISBN:
  • 9781473760271
Subject(s): DDC classification:
  • 658.8  23
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Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Faculty of Economics and Management Book Bank - FEMA 658.8 DIB (Browse shelf(Opens below)) Available 001238514

Includes bibliographical references and index.

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