Includes bibliographical references and index.

"The first edition of Valuable Marketing Content provided a clear, s traightforward guide on what to write and produce, what type of informa tion to share, and how to share it to get the most effective results. Written for the current business environment, particularly start-ups an d consulting companies, this updated second edition offers new ideas, e xamples, step-by-step action lists, quick tips, and goal-driven chapter summaries to help businesses create compelling, targeted content for t heir customers"-- Provided by publisher.

"From websites, white papers and blogs to tweets, newsletters and vi deo, content is king in the digital world, now more than ever. When bus inesses get it right and create the type of marketing people love they have a huge opportunity to connect with clients and customers in ways t heir customers appreciate, trust and want. Valuable Content Marketing s hows how to create and share valuable content on websites and through s ocial media and more traditional methods. This fully revised second edi tion of Valuable Content Marketing is a practical, focused guide to eff ective marketing. It includes new ideas and examples, step-by-step acti on lists, quick tips and goal-driven chapter summaries to make understa nding the key concepts easier than ever. Perfect for sales, marketing a nd branding professionals as well as small business owners or practitio ners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing ri ght, from small companies like software development firm Desynit to hou sehold names like Accenture"-- Provided by publisher.