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1.	Image from Amazon.com	Creating powerful brands : the strategic route to success in cons umer, industrial and service markets / Leslie de Chernatony and Malc olm H.B. MacDonald. by Chernatony, Leslie de McDonald, Malcolm H.B Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann , 1992. repr. 1996 Availability: Items available for loan: Main Library - IDA (1)Call number: 658.827 CH E. Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com	Market segmentation : a step-by-step approach to creating profita ble market segments/ Malcolm MacDonald and ian Dunbar by McDonald, Malcolm Dunbar, Ian Material type: Text; Format: print ; Literary form: Not fiction Publication details: Basingstoke : MacBussiness, 1995 Availability: Items available for loan: Main Library - IDA (1). Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com	Marketing plans : how to prepare them, how to use them / Malco lm McDonald. by McDonald, Malcolm Institute of Marketing Series: The Chartered Institute of Marketing/Butterworth-Heinemann marketing series \| Marketing series (London, England). Professional development. Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1999 Availability: Items available for loan: Main Library - IDA (1). Place hold Save to lists Add to cart (remove)
4.	Image from Amazon.com	Marketing plans : how to prepare them, how to use them / Malco lm McDonald. by McDonald, Malcolm Institute of Marketing Series: The Chartered Institute of Marketing/Butterworth-Heinemann marketing series \| Marketing series (London, England). Professional development. Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Boston : Butterworth-Heinemann, 1999 Availability: No items available. Save to lists Add to cart (remove)
5.	Image from Amazon.com	Marketing plans : how to prepare them, how to use them / Malco lm McDonald. by McDonald, Malcolm Edition: 6th ed. Material type: Text Publication details: Amsterdam ; Boston : Boston : Boston : Boston : Butterworth-Heinemann, 2007 Availability: Items available for loan: Main Library - IDA (1)Call number: 658.802 MAC D. Place hold Save to lists Add to cart (remove)
6.	Image from Amazon.com	Marketing plans : how to prepare them, how to use them / Malco lm H.B. McDonald. by McDonald, Malcolm, 1938- Institute of Marketing CAM Foundation Series: Marketing series (London, England). Professional development. Edition: 5th ed. Material type: Text Publication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2002 r epr. 2005 Availability: Items available for loan: Main Library - IDA (1)Call number: 658.802 MAC D. Place hold Save to lists Add to cart (remove)
7.	Image from Amazon.com	Key account management : the definitive guide / Malcolm McDona ld and Diana Woodburn. by McDonald, Malcolm Woodburn, Diana Edition: 2nd ed. Material type: Text Publication details: Amsterdam : Butterworth-Heinemann, 2007 Online resources: Table of contents only Publisher description Availability: Items available for loan: Main Library - IDA (2)Call number: 658.804 MAC D, ... Place hold Save to lists Add to cart (remove)
8.	Image from Amazon.com	Key account management : the definitive guide / Malcolm McDona ld and Diana Woodburn. by McDonald, Malcolm Woodburn, Diana Edition: 2nd ed. Material type: Text Publication details: Amsterdam : Butterworth-Heinemann, 2007 Online resources: Table of contents only Publisher description Availability: No items available. Save to lists Add to cart (remove)
9.	Image from Amazon.com	Key account management : the definitive guide / Malcolm McDona ld and Diana Woodburn. by McDonald, Malcolm Woodburn, Diana Edition: 2nd ed. Material type: Text Publication details: Amsterdam : Butterworth-Heinemann, 2007 Online resources: Table of contents only Publisher description Availability: No items available. Save to lists Add to cart (remove)
10.	Image from Amazon.com	Marketing value metrics : a new metrics model to measure marketin g effectiveness / Malcolm McDonald, Peter Mouncey, Stan Maklan. by McDonald, Malcolm Mouncey, Peter Maklan, Stan Edition: 2nd ed. Material type: Text Publication details: London : Kogan Page, 2014 Availability: Items available for loan: Faculty of Economics and Management Book Bank - FEMA (1)Call number: 658.80072 M CDO. Place hold Save to lists Add to cart (remove)