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Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim and Scott A. Neslin.

By: Contributor(s): Material type: TextTextPublication details: New York : Springer, 2008.Description: xxiv, 871 p. : ill. ; 24cmISBN:
  • 9781441903327
Subject(s): DDC classification:
  • 658.872  23
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Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access School of Food Technology, Nutrition and Bioengineering 658.872 BLA (Browse shelf(Opens below)) Available 001238724

Includes bibliographical references and index.

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