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Consumer behavior : building marketing strategy / Del I. Hawki ns, David L. Mothersbaugh.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill Irwin, c2013.Edition: 12th edDescription: xxvii, 772 p. : col. ill. ; 27 cm 1 CD-ROM (4 3/4 in.)ISBN:
  • 9780073530048 (alk. paper)
  • 0073530042 (alk. paper)
  • 9789814607537
Subject(s): DDC classification:
  • 658.8/3420973  23
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Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Faculty of Economics and Management Book Bank - FEMA 658.8342097 3 HAW (Browse shelf(Opens below)) Available 001277941
Books - Open Access Books - Open Access Faculty of Economics and Management Book Bank - FEMA 658.8342097 3 HAW (Browse shelf(Opens below)) Available 001277942
Books - Open Access Books - Open Access Faculty of Economics and Management Book Bank - FEMA 658.8342097 3 HAW (Browse shelf(Opens below)) Available 001277943

LC Copy 1 imperfect: accompanying CD-ROM wanting. DLC

Includes bibliographical references and index.

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