Basic marketing research : customer insights and managerial actio n / Tom J. Brown, Oklahoma State University, Tracy A. Suter, Oklahom a State University, Gilbert A. Churchill Jr., University of Wisconsin - Madison.

By:

Brown, Tom J

Contributor(s):

Churchill, Gilbert A

Material type: Text

Text Stamford, CT, USA ; Cengage Learning, 2014Edition: 8th editionDescription: xxvi, 478 pages. : illustrations ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781111525293

Subject(s):

Marketing research

DDC classification:

658.834

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Holdings
Item type	Current library	Call number	Status	Barcode
Books - Open Access	Jinja Campus	658.834 B RO (Browse shelf(Opens below))	Available	001231770

Previously published: Basic marketing research / Gilbert A. Churchil l Jr., Tom J. Brown, Tracy A. Suter. Australia ; South-Western/Cengage Learning, c2010.

Includes bibliographical references and index.

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UNIVERSITY LIBRARY CATALOGUE

Basic marketing research : customer insights and managerial actio n / Tom J. Brown, Oklahoma State University, Tracy A. Suter, Oklahom a State University, Gilbert A. Churchill Jr., University of Wisconsin - Madison.