UNIVERSITY LIBRARY CATALOGUE

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The fundamentals and practice of marketing / John Wilmshurst. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Heinemann, 1984 repr. 1992
Availability: Items available for loan: Main Library - IDA (1)Call number: 658.8 WIL.

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Marketing plans : how to prepare them, how to use them / Malco lm H.B. McDonald. by Series: Marketing series (London, England). Professional development.
Edition: 5th ed.
Material type: Text Text
Publication details: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2002 r epr. 2005
Availability: Items available for loan: Main Library - IDA (1)Call number: 658.802 MAC D.