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Advertising media planning / Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron.

By: Contributor(s): Material type: TextTextPublication details: Chicago : McGraw-Hill, c2002.Edition: 6th edDescription: xviii, 445 p. : ill. ; 25 cmISBN:
  • 0844215635 (alk. paper)
Subject(s): DDC classification:
  • 659.1
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Holdings
Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access CHUSS - Mass Communication Book Bank 659.1 SIS (Browse shelf(Opens below)) Available 212058
Books - Open Access Books - Open Access CHUSS - Mass Communication Book Bank 659.1 SIS (Browse shelf(Opens below)) Available BB212060
Books - Open Access Books - Open Access CHUSS - Mass Communication Book Bank 659.1 SIS (Browse shelf(Opens below)) Available BB212059
Books - Open Access Books - Open Access Main Library - IDA Extension 659.1 SIS (Browse shelf(Opens below)) Available 001042624

Includes bibliographical references and index.

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