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Essentials of marketing research / William G. Zikmund, Barry J. B abin.

By:

Zikmund, William G

Contributor(s):

Babin, Barry J

Material type: Text

Text

TextPublication details: Australia ; Mason, OH : South-Western Cengage Learning, c20 13.Edition: 5th edDescription: xxiv, 452 p. : ill. ; 28 cmISBN:

9781133190646 (pbk.)
1133190642 (pbk.)
9781133273431

Subject(s):

Marketing research

DDC classification:

658.83 23

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Holdings
Item type	Current library	Call number	Status	Barcode
Books - Open Access	Faculty of Economics and Management Book Bank - FEMA	658.83 ZIK (Browse shelf(Opens below))	Available	001238110
Books - Open Access	Faculty of Economics and Management Book Bank - FEMA	658.83 ZIK (Browse shelf(Opens below))	Available	001277938

Includes access code for access to Qualtrics, a web-based survey too l(http://www.qualtrics.com/cengage).

Includes bibliographical references and index.

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