UNIVERSITY LIBRARY CATALOGUE

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Marketing research : measurement and method / Donald S.Tull an d Del I. Hawkins. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Macmillan, 1987
Availability: Items available for loan: CHUSS- Women and Gender Studies Library (2)Call number: 658.83 TUL, ... Institute of Adult and Continuing Education - Book Bank (4). Institute of Statistics and Applied Economics Book Bank (16)Call number: 658.83 TUL, ... Main Library - IDA Extension (1). Main Library - IDA (6).

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Consumer behavior : building marketing strategy / Del I. Hawki ns, David L. Mothersbaugh. by
Edition: 12th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill Irwin, c2013
Availability: Items available for loan: Faculty of Economics and Management Book Bank - FEMA (3)Call number: 658.8342097 3 HAW, ...