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241.	Image from Amazon.com	Advertising and promotion : an integrated marketing communication s perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Edition: 8th ed. Material type: Text Publication details: Boston : McGraw-Hill Irwin, c2009 Availability: No items available. Save to lists Add to cart (remove)
242.	Image from Amazon.com	Internet advertising : theory and practice / edited by David W . Schumann, Esther Thorson. by Schumann, David W Thorson, Esther Edition: Rev. ed. Material type: Text Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006 Availability: No items available. Save to lists Add to cart (remove)
243.	Image from Amazon.com	Advertising & IMC : principles & practice / Sandra Moriarty, N ancy Mitchell, William Wells. by Moriarty, Sandra E. (Sandra Ernst) Mitchell, Nancy, 1950- Wells, William, 1926- Edition: 9th ed. Material type: Text Publication details: Boston : Prentice Hall, c2012 Availability: No items available. Save to lists Add to cart (remove)
244.	Image from Amazon.com	The psychology of entertainment media : blurring the lines betwee n entertainment and persuasion / edited by L.J. Shrum. by Shrum, L. J Material type: Text Publication details: Mahwah, NJ : Lawrence Erlbaum, c2004 Availability: No items available. Save to lists Add to cart (remove)
245.	Image from Amazon.com	Production in format radio handbook / Michael C. Keith. by Keith, Michael C, 1945- Material type: Text Publication details: Lanham, MD : University Press of America, c1984 Availability: No items available. Save to lists Add to cart (remove)
246.	Image from Amazon.com	Public communication campaigns / Ronald E. Rice, Charles K. Atkin , editors. by Rice, Ronald E Atkin, Charles K Edition: 3rd ed. Material type: Text Publication details: Thousand Oaks, Calif. : Sage Publications, c2001 Availability: No items available. Save to lists Add to cart (remove)
247.		Adbusters : journal of the mental environment. by Media Foundation (Organization) Material type: Continuing resource Publication details: [Vancouver : Media Foundation, c1989]- Availability: No items available. Save to lists Add to cart (remove)
248.	Image from Amazon.com	Research in media promotion / edited by Susan Tyler Eastman. by Eastman, Susan Tyler Series: LEA's communication series Material type: Text Publication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2000 Availability: No items available. Save to lists Add to cart (remove)
249.	Image from Amazon.com	Uncover the hidden power of television programming : --and get th e most from your advertising budget / Kevin J. Clancy, David W. Lloy d. by Clancy, Kevin J, 1942- Lloyd, David W, 1949- Material type: Text Publication details: Thousand Oaks, Calif. : Sage Publications, c1999 Availability: No items available. Save to lists Add to cart (remove)
250.	Image from Amazon.com	Decoding advertisements : ideology and meaning in advertising / [by] Judith Williamson. by Williamson, Judith, 1954- Series: Ideas in progress Material type: Text Publication details: London : Boyars : Distributed by Calder and Boyars, 1978 Availability: No items available. Save to lists Add to cart (remove)
251.		Foundations of advertising : theory and practice / S. A. Chuna walla, K. C. Sethia. by Chunawalla, S. A Sethia, K. C Edition: 7th rev. ed. Material type: Text Publication details: New Delhi : Himalaya Publishing House, 2008 Availability: No items available. Save to lists Add to cart (remove)
252.	Image from Amazon.com	Advertising the American dream : making way for modernity, 1920-1 940 / Roland Marchand. by Marchand, Roland Material type: Text Publication details: Berkeley : University of California Press, c1986 Availability: No items available. Save to lists Add to cart (remove)
253.	Image from Amazon.com	The commodity culture of Victorian England : advertising and spec tacle, 1851-1914 / Thomas Richards. by Richards, Thomas, 1956- Material type: Text Publication details: Stanford, Calif. : Stanford University Press, 1990 Availability: No items available. Save to lists Add to cart (remove)
254.	Image from Amazon.com	Uncover the hidden power of television programming : --and get th e most from your advertising budget / Kevin J. Clancy, David W. Lloy d. by Clancy, Kevin J, 1942- Lloyd, David W, 1949- Material type: Text Publication details: Thousand Oaks, Calif. : Sage Publications, c1999 Availability: No items available. Save to lists Add to cart (remove)
255.	Image from Amazon.com	Global marketing and advertising : understanding cultural paradox es / Marieke de Mooij. by Mooij, Marieke K. de, 1943- Edition: 3rd ed. Material type: Text Publication details: Los Angeles : SAGE, c2010 Availability: No items available. Save to lists Add to cart (remove)
256.	Image from Amazon.com	Paid attention : innovative advertising for a digital world / Faris Yakob. by Yakob, Faris Edition: 2nd Edition. Material type: Text Publication details: New York : Kogan Page Inc, 2022 Availability: No items available. Save to lists Add to cart (remove)
257.	Image from Amazon.com	Acting in television commercials for fun and profit / Squire Frid ell, Garry Geller. by Fridell, Squire Edition: 4th ed Material type: Text Publication details: New York : Three Rivers Press, 2009 Availability: Items available for loan: Main Library - IDA Extension (3)Call number: 792.028023 FRI, ... Place hold Save to lists Add to cart (remove)
258.	Image from Amazon.com	Professional acting in television commercials : techniques, exerc ises, copy, and storyboards / Pat Dougan. by Dougan, Pat Material type: Text Publication details: Portsmouth, NH : Heinemann, c1995 Availability: No items available. Save to lists Add to cart (remove)
259.	Image from Amazon.com	Insult or injury? : an enquiry into the marketing and advertising of British food and drug products in the Third World / by Charles M edawar. by Medawar, Charles Public Interest Research Centre (London, England) Material type: Text Publication details: London : Social Audit, c1979 Availability: Items available for loan: ACM Library - Open stacks (1). Place hold Save to lists Add to cart (remove)
260.	Image from Amazon.com	Advertising--how to write the kind that works / David L. Malickso n, John W. Nason. by Malickson, David L Nason, John W Material type: Text Publication details: New York : Scribner, c1977 Availability: No items available. Save to lists Add to cart (remove)