UNIVERSITY LIBRARY CATALOGUE

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181.
The influence of FM radio advertising on consumer purchasing decisio ns in Uganda [microfilm]: a case study of selected advertising ca mpaigns/ by Edith Kasekende Nsubuga. by
Material type: Film Film
Publication details: Kampala, Uganda: Makerere University Library Microfilming Unit, 2000
Dissertation note: Thesis (MBA) - Makerere University, 1997.
Availability: No items available.

182.
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Drawing the line : life, death, and ethical choices in an America n hospital / Samuel Gorovitz. by
Material type: Text Text
Publication details: New York : Oxford University Press, 1991
Availability: No items available.

183.
The effect of internal brand development and buyer characteristics on brand communication effectiveness : a case of Senetor Extra Lage r / Michael Walekwa by
Material type: Text Text
Publication details: Kampala, 2009
Dissertation note: Unpublished thesis (M.Sc., Marketing.) - Makerere University, 2009
Availability: No items available.

184.
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Advertising strategy : creative tactics from the outside/in / Tom Altstiel, Jean Grow. by
Material type: Text Text
Publication details: Thousand Oaks, Calif. : Sage, c2006
Availability: No items available.

185.
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186.
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Advertising--how to write the kind that works / David L. Malickso n, John W. Nason. by
Material type: Text Text
Publication details: New York : Scribner, c1977
Availability: Items available for loan: CHUSS - Mass Communication Book Bank (1)Call number: 659.1 MAL.

187.
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Advertising as communication / Gillian Dyer. by Series: Studies in culture and communication
Material type: Text Text
Publication details: London ; New York : Routledge, 1988 (1990 printing)
Availability: Items available for loan: CHUSS - Mass Communication Book Bank (2)Call number: 659.1 DYE, ...

188.
Broadcast copywriting / Peter B. Orlik. by
Material type: Text Text
Publication details: Boston : Holbrook Press, c1978
Availability: Items available for loan: CHUSS - Mass Communication Book Bank (1)Call number: 808.02 ORL.

189.
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Creative strategy in advertising / A. Jerome Jewler. by
Edition: 4th ed.
Material type: Text Text
Publication details: Belmont, Calif. : Wadsworth, c1992
Availability: Items available for loan: CHUSS - Mass Communication Book Bank (1)Call number: 659.132 JE W.

190.
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Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Dr ewniany. by
Edition: 7th ed.
Material type: Text Text
Publication details: Belmont, CA : Wadsworth, c2001
Availability: Items available for loan: CHUSS - Mass Communication Book Bank (1)Call number: 659.132 JE W.

191.
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Controversies in contemporary advertising / Kim Bartel Sheehan. by
Material type: Text Text
Publication details: Thousand Oaks : Sage Publications, c2004
Availability: Items available for loan: CHUSS - Mass Communication Book Bank (4)Call number: 659.1 SHE, ...

192.
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How to produce creative advertising : proven techniques & compute r applications / Ann Keding, Thomas Bivins. by
Material type: Text Text
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1991
Availability: Items available for loan: CHUSS- Arts Library (1)Call number: MC Q 659. 1 KED.

193.
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Advertising--how to write the kind that works / David L. Malickso n, John W. Nason. by
Material type: Text Text
Publication details: New York : Scribner, c1977
Availability: No items available.

194.
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Advertising as communication / Gillian Dyer. by Series: Studies in culture and communication
Material type: Text Text
Publication details: London ; New York : Routledge, 1988 (1990 printing)
Availability: No items available.

195.
Broadcast copywriting / Peter B. Orlik. by
Material type: Text Text
Publication details: Boston : Holbrook Press, c1978
Availability: No items available.

196.
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Creative strategy in advertising / A. Jerome Jewler. by
Edition: 4th ed.
Material type: Text Text
Publication details: Belmont, Calif. : Wadsworth, c1992
Availability: No items available.

197.
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Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Dr ewniany. by
Edition: 7th ed.
Material type: Text Text
Publication details: Belmont, CA : Wadsworth, c2001
Availability: No items available.

198.
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Controversies in contemporary advertising / Kim Bartel Sheehan. by
Material type: Text Text
Publication details: Thousand Oaks : Sage Publications, c2004
Availability: No items available.

199.
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How to produce creative advertising : proven techniques & compute r applications / Ann Keding, Thomas Bivins. by
Material type: Text Text
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1991
Availability: No items available.

200.
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Advertising by design : generating and designing creative ideas a cross media / Robin Landa. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Hoboken, N.J. : John Wiley & Sons, c2010
Availability: Items available for loan: Main Library - IDA Extension (3)Call number: Q 659.1 LAN, ...