TY  - BOOK
AU  - Smykay, Edward W.
AU  - Breibart, Joan
TI  - Introductory marketing: a programmed approach 
U1  - 658.807 SMY 
PY  - 1971///]
CY  - New York
PB  - Macmillan
KW  - Marketing
KW  - Study and teaching
ER  -