Smykay, Edward W. <br/><br/>
Introductory marketing :  a programmed approach / 
[by] Edward W . Smykay [and] Joan Breibart. 
 - New York :  Macmillan,  [1971]. 
 - xiii, 298 p. :  ill. ;  26 cm. 
<br/><br/><label>LCCN: </label>70-142344 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Study and teaching.
<br/><br/><label>Dewey Class. No.: </label>658.807 SMY