TY  - BOOK
AU  - O'Guinn, Thomas C.
AU  - Allen, Chris T.
AU  - Semenik, Richard J.
TI  - Advertising and integrated brand promotion, 5e
SN  - 9780324568622 (student ed.)
U1  - 659.1 22
PY  - 2009///
CY  - Australia
PB  - South-Western Cengage Learning
KW  - Advertising
KW  - Advertising media planning
N1  - Includes bibliographical references and indexes
ER  -