Persuading people to have safer sex : applications of social scie nce to the AIDS crisis /
Richard M. Perloff.
- Mahwah, N.J. : Lawrence Erlbaum Associates, 2001.
- ix, 159 p. : ill. ; 24 cm.
- LEA's communication series .
Includes bibliographical references (p. 135-150) and indexes.
0805833803 (cloth) 0805833811 (pbk.)
00-058759
Safe sex in AIDS prevention. AIDS (Disease)--Prevention--Social aspects. Health behavior. Persuasion (Psychology)