Perloff, Richard M.

Persuading people to have safer sex : applications of social scie nce to the AIDS crisis / Richard M. Perloff. - Mahwah, N.J. : Lawrence Erlbaum Associates, 2001. - ix, 159 p. : ill. ; 24 cm. - LEA's communication series .

Includes bibliographical references (p. 135-150) and indexes.

0805833803 (cloth) 0805833811 (pbk.)

00-058759


Safe sex in AIDS prevention.
AIDS (Disease)--Prevention--Social aspects.
Health behavior.
Persuasion (Psychology)

362.1/969792