Wilson, Richard M. S. <br/><br/>
Strategic marketing management:  planning implementation and contr ol / 
Richard M. S. Wilson and Colin Gilligan. 
 - 2nd ed. 
 - Oxford:  Butterworth/Heinemann,  1997, repr. 1998 
 - xx, 827 p. ;  29 cm. 
<br/><br/>Includes bibliographical references (p.791-811) and index 
<br/><br/><label>ISBN: </label>075062244X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8