TY  - BOOK
AU  - Luce, Mary Frances
AU  - Bettman, James R.
AU  - Payne, John W.
TI  - Emotional decisions: tradioff difficulty and coping in consumer choice 
U1  - 658.8342 LUC 
PY  - 2001///
CY  - Chicago
PB  - University of Chicago Press
KW  - Consumer behavior
KW  - Conjoint analysis (Marketing)
N1  - Includes bibliographical references (p.182-209)
ER  -