TY  - BOOK
AU  - Smith, P. R.
TI  - Marketing communications: an integrated approach 
SN  - 0749407751
U1  - 658.802 SMI 
PY  - 1993/// repr. 1995
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Management
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -