TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: analysis, planning, implementation, and co ntrol 
SN  - 8120311787
U1  - 658.802 KOT 
PY  - 1997///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -