Kotler, Philip <br/><br/>
Marketing management :  analysis, planning, implementation, and co ntrol / 
Philip Kotler. 
 - 9th ed. 
 - New Delhi :  Prentice-Hall ,  1997. 
 - xxxvii, 789 p.:  ill.;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>8120311787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.802 KOT