Marketing :  principles and practice / 
Dennis Adcock, ...[et al .]. 
 - 3rd ed 
 - London :  Financial Times / Pitman Publishing,  1998. 
 - xii, 480 p.:  ill.;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0273627988 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8