TY  - BOOK
AU  - Worsam, Mike
AU  - Wright, D. Berkeley.
TI  - Marketing in management: basic principles 
SN  - 0273607367
U1  - 658 
PY  - 1995///
CY  - London
PB  - Pitman Publishing
KW  - Industrial management
KW  - Success in business
N1  - Includes bibliographical references and index
ER  -