Worsam, Mike <br/><br/>
Marketing in management :  basic principles / 
Mike Worsam, D. B erkeley Wright. 
 - London :  Pitman Publishing,  1995. 
 - xiv, 594 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273607367 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial management<br/>Success in business
<br/><br/><label>Dewey Class. No.: </label>658