TY  - BOOK
AU  - Dayal, Raghubir
AU  - Rajpal, Kireet
AU  - Zachariah, Peter
TI  - Advertising and promotion management
SN  - 8170996341
U1  - 658 
PY  - 1996///
CY  - New Delhi
PB  - Mittal Publications
KW  - Advertising
KW  - India
ER  -