Advertising and promotion management / 
edited by Raghubir Dayal, Peter Zachariah, Kireet Rajpal. 
 - New Delhi :  Mittal Publications ,  1996. 
 - 324 p. :  23 cm. 
 - Encyclopaedia of economics, commerce and management;  v.8 .
<br/><br/><label>ISBN: </label>8170996341 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--India
<br/><br/><label>Dewey Class. No.: </label>658