Cowell, Donald W. <br/><br/>
The marketing of services / 
Donald W. Cowell 
 - Oxford :  Butterworth-Heinemann ,  1984. 
 - xii, 340 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services industries--Marketing
<br/><br/><label>Dewey Class. No.: </label>380.13