TY  - BOOK
AU  - Homburg, Christian.
AU  - Kuester, Sabine
AU  - Krohmer, Harley
TI  - Marketing management : : a contemporary perspective 
SN  - 9780077146047
U1  - 658.8 23
PY  - 2013///
CY  - Bershire, United Kingdom
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -