Namajja, Dorcas.

Celebrity endorsement, digital marketing and domestic tourism in Uga nda : a case of employees in the banking and insurance sector / D orcas Namajja - Kampala, 2022 - x, 55 p.: ill. ; 30 cm.

Unpublished thesis (MBA) - Makerere University, 2022

Includes bibliographical references (p.44-54)


Tourism-- Internet marketing-- Uganda.
Internet marketing-- Uganda.

381.142