Namajja, Dorcas. Celebrity endorsement, digital marketing and domestic tourism in Uga nda : a case of employees in the banking and insurance sector / D orcas Namajja - Kampala, 2022 - x, 55 p.: ill. ; 30 cm. Unpublished thesis (MBA) - Makerere University, 2022 Includes bibliographical references (p.44-54) Subjects--Topical Terms: Tourism-- Internet marketing-- Uganda. Internet marketing-- Uganda. Dewey Class. No.: 381.142