TY  - BOOK
AU  -  Blattberg, Robert C.
AU  -  Kim, Byung-Do
AU  -  Neslin, Scott A.
TI  -  Database marketing: analyzing and managing customers 
SN  -  9781441903327
U1  -  658.872  23
PY  - 2008///
CY  -  New York
PB  -  Springer
KW  -  Database marketing
KW  -  Consumer profiling
KW  -  Marketing
KW  -  Industrial management
N1  -  Includes bibliographical references and index
ER  -